UX / UI / Product design leader

UX / UI / Product design leader

Jon Armstrong

🔥 801-712-1618
🐌 jon@jonarmstrong.me

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Profile

I like helping brands make a difference using relevant technologies and media. Today, audiences live in multiple places; personal digital space, social media, on mobile devices or in front of any number of screens—reading, watching or consuming media whenever they want. This radical reshaping of human behavior requires devising innovative methods to engage people wherever they are.

Specialties

  • UX Design
  • Product strategy
  • Content strategy
  • Product development
  • Analytics
  • Advertising
  • Marketing
  • Business development
  • Campaign development
  • Public speaking

Experience

Senior UX/UI  Consultant-Mommypoppins.com
New York, New York -11/2023-present

  • Refreshed homepage and article screens.
  • Created design system with Figma variables.
  • Refreshed admin screens and improved UX for business accounts including ad sales screens from start through cart and checkout.
  • Refreshed account creation and upsell screens for professional accounts and upgraded calendar events.
  • Tools: Figma, FigJam, Zeplin

Senior UX/UI/Product designer - Design systems, Teladoc, New York, New York — 2020 - 2023

  • Advocated for inclusive design and accessibility; created an annotation design system for the product creative team.
  • Worked with the accessibility team, product managers, developers and creative team stakeholders to change the workflow of designers to annotate their designs and describe functionality earlier in the process for accessibility and improve developer handoff.
  • Established the initial product design system and later contributed to a multi-discipline team, designing and shipping multi-platform components.
  • Collaborated with product and developer stakeholders to integrate the design system into new product experiences.
  • Led projects such as provider scheduling, provider search, request visit, and north star initiatives.
  • Developed an executive dashboard and facilitated integration with client services for white label partners.
  • Conducted unmoderated research for UI treatments
  • Tools: Figma, Sketch, Abstract, InVision, Jira, Github. Storybook and more.

Senior UX Consultant, Thomson Reuters, New York, New York — 2017 - 2019

  • Collaborated with internal product teams to enhance consumer experience for marketing, learning, and tax professional products.
  • Served as UX Lead for the Thomson Digital Spearhead project.
  • Conducted rapid velocity, sprint-based user testing, designs and interviews.
  • Contributed to guiding principles for the design system component library and leveraged Sketch libraries/Sketch data.
  • Tools: Axure, Sketch, InVision, Abstract, Jira, Azure Dev Ops and others

Senior UX Consultant, Toys ‘R’ Us — 2017

  • Collaborated on consumer experience optimization for product pages, search, cart, and checkout.
  • Executed UX for site-search facets and filters, contributing to responsive design improvements.
  • Contributed to an increase in mobile and desktop cart-to-checkout conversions.
  • Tools: Sketch, Zeplin, Jira, InVision, Axure, Adobe Analytics, and Google Analytics.

Principal, UX Consultant  — 2013 - 2017

  • Assisted brands in optimizing online presence through UX research, design, and content strategy.
  • -Conducted research audits, analyzed social profiles, and aligned content taxonomy for SEO goals.
  • Worked with clients including Marina Maher Communications, TripTent, HSA Healthplan, University of Utah.

President, Armstrong Media, LLC — 2005 - 2012

  • Directed product design, UX, site architecture, user flow, content strategy, content management, content management strategy, site redesigns, theme development and back-end development, created responsive theme.
  • Created content sponsorships and campaigns, negotiated marketing partnerships and strategic partnerships with Nintendo, Unilever, Microsoft and Verizon, tripling revenue year over year for three straight years. 
  • Chief revenue officer, content strategist and executive producer for web property dooce.com.
  • Increased site traffic from 36 million page views to 65 million annually.
  • Concepted, created and staffed sister community site with over 50,000 user accounts that generated an additional 15 million page views annually. 

Even older work

Creative Director, LANDesk Software, 2003 - 2005

  • Created brand look and feel for marketing collateral, brochures, videos, email and website.
  • Worked with external agency to create a design system.
  • Created software splash screens, creative directed product marketing icon library.
  • Directed multimedia marketing experiences for trade shows and online marketing.

Digital Art Director, Carat interactive, 1999-2001

  • Created award-winning online advertising campaigns including interactive interstitials, email, multimedia experiences for Sega (Dreamcast, Sega Online), Unilever (Axe), eBay and others.
  • Managed Associate Art Director and Junior Designer including annual reviews, mentoring and career development.

Digital Art Director, LAN Times, 1998

  • Contract with illustrators and photographers for cover and story art.
  • Proof and approve page spreads, bluelines and film.
  • Worked with senior editing staff to concept and plan story art and photography.

Art Director, FJC&N, 1998

  • Created award winning ads, collateral and direct marketing for SanTrans (San Mateo transit), Worker’s Compensation Fund, Utah Transit Authority and others.

Creative Director, Grid Magazine, 1995 - 1998

  • Created brand and design system for monthly regional alternative music magazine.
  • Worked with photographers and designers to deliver cutting edge visuals with sharp editorial for every issue.

Education

Brigham Young University — Bachelor of the Arts, Double minor: Art History & Communications, 1992

Tools

  • Adobe Creative Suite / Creative Cloud
  • Figma
  • Sketch
  • Abstract
  • Zeplin
  • Airtable
  • Smartsheet
  • Miro
  • InVision (RIP)
  • Jira
  • Confluence
  • GitHub
  • Axure
  • Google Analytics
  • Adobe Analytics
  • Slack
  • All the office suites

Awards

  • Profile of my company in New York Times Sunday Magazine
  • SF Ad Show, Regional Addys, AIGA
  • SxSW Interactive Panelist
  • Mom 2.0 Summit - Dad 2.0 Keynote
  • Appearances on ABC World News Tonight, Nightline, Good Morning America
  • Mobile photography workshops @ Alt Summit, Dad 2.0, Mom 2.0 Summit, Iris Award Finalist