Podcast Branding

Background

These graphics are branding for the podcast, Turning This Car Around, a humorous podcast about modern fatherhood.

What parent hasn’t said the words, “I will turn this car around” or "so help me, I will turn this car around."

I did a bunch of different sketches, initially away from a road sign motif, but the hosts kept coming back to the idea that car was in the title of the show, it made sense to use the colors of interstate road signs and a hint of the typography on those signs. 

Above left, the show art at launch. As social networks started to shift to circular profile images, the one of the left wasn't working. Keeping enough of the highway sign theme, this show art retained the strong typography and remained readable at very small sizes.

Apple featured the show in iTunes and later, Podcast app. We came up with a slogan that was less about "angry dad" and more about what the show had evolved into which is talking about parenting with adult language and adult beverages in a light-hearted way.

We also wanted something strong for our social media pages and I created this hero image :

With the release of iOS 10, Apple began to allow stickers on the App Store for iMessage Store. Because a large portion of our audience were Apple users, I wanted to give something to the listeners that would help them find humor in their darkest parenting hours. I took oft-used phrases from the hosts, timeless and frequently used front seat parental expressions to draw inspiration.

Stickers